Why Every Copywriter Should Be a Thief (and What to Steal First)
If you’re not reading great ads, you’re not writing great copy.
What Your Marketing Can Learn From Scary Movies
Here’s the truth: most marketing is forgettable because it’s scared. Scared to offend, scared to take risks, scared to actually matter. But great copy? It’s scary.
Why Ernest Hemingway Might Hate You.
Because bad copy is a sin Hemingway couldn’t forgive. But great copy? He’d pour a glass, sit back, and say, “Not bad, kid. Not bad.”